Building trust is hard.

Without it, a business will simply suffer as without trust people will look elsewhere to get what they want or need.

Fortunately there is a couple of simple steps that you can take today to make your website appear more trustworthy than it already is.


1. Clean and Professional

First impressions often make a lasting one. So it is imperative that your website gives a good and trustworthy impression the second a visitor lands on your page.

You can tell when some online businesses do not see their customers as top priority in their web design. These businesses have no concern over their customer's well-being and needs. Therefore, it's no surprise they do not put in any effort at all in designing their sites.

Their sites usually appear poorly designed, unprofessional looking, it's just a total disregard of their customers. You can tell they do not have their viewers interest in mind when "designing" these sites.

Sometimes, some legit businesses also does the same mistake. What does this say about them? That they couldn't care much about their clients. So why should you care what they have to offer as well? If this is the amount of effort (if you could call it that) they put in designing their site, I don't want to know how they handle their customer support.

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2. Ad-Free Zone

When you have an online business and you have website up that's selling products, please do not ever place ads together with your products. Anything that remotely looks like an ad is a definite NO. Don't get me wrong. Ads do work great for what they are, but there is always a time and place for it. And on your business website is NOT IT.


3. Provide A SEAL

This is an option that I strongly suggest you consider should you have the sufficient funds to support it. A seal for your website is one of the best ways to convey that you are a trustworthy online business website.

Big companies on the web have these seals of plastered all over their pages so when someone sees a similar seal on your website, it'll be easier to earn their trust that way.

Yes, it might be costly but it might get you more customers and thus more sales in the end because more people will trust buying from you. As I said earlier, this is just an option but it's one I can highly recommend.

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Cheers,

Allen Kristiyono