Stick With This And You CAN'T Go Wrong
I've been a follower of the S.E.O scene for a long time now and I would definitely be lying to you if I tell you that it wasn't easy to get lost in the sea of information out there regarding this ever-changing topic.
When it comes to SEO, the search engine factors in a lot of things when it comes to displaying the search results.
Of course, they won't divulge the information on what these factors are, and they do always tell us what thing when it comes to how do we design our website?
The answer? Design for your VISITORS.
And this practice has ringed true for many sites. And the majority of sites that have stood the test of
time (or in other words, stay on top of the rankings) seem to adhere to this rule.
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1) Unique and Quality content only please
Nobody likes plagiarized content, especially the search engines. Countless sites has been penalized and even blacklisted for REPOSTING contents blindly COPIED from other sources. As easy and tempting as copy-pasting as it may seem, please come up with your own content
2) Relativity
I for one, am someone who really hates to be mislead. If something of someone betrays my trust, good luck trying to ever earn it back.
Same goes for the websites that we visit. How many times have we clicked on a link only to be greeted with something else than expected. These sites has SCAM all written over it. So when you have site, please don't mislead people. People don't like being tricked and so do the search engine. They're smart that way.
3) Automated Temptation
You may be tempted to use an article spinner or some automated service to help you churn out thousands of articles for the sake keeping your blog “updated” but you will only end up with unreadable garbage which is worthless for your visitors.
Not to mention that the contents on your blog will look like it was written with a vocab and grammar of a 6-year old.
4) Know Thy Neighbors
Find people who are in the same niche as you. Try to build a positive relations with them. Preferably one where it is mutually beneficial.
Take for example guest posting.
Guest posting is a win-win situation. By guest posting on a blog that is related to your own blog's niche, you can leave a link on the other person's blog which will be seen by targeted prospects. The person gets content on his site, and you get to advertise yours. It's a perfect win-win situation.
5) Social networks
No self-respecting online business should be caught without a Twitter or at LEAST a Facebook page. Create your own content on these social networks. Connect with people similar to or has interest in your niche. Social networks is a great gateway to reach a wide number of audience.
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Cheers,
Allen Kristiyono

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