You can never have enough.

Leads that is.

E-mail marketing may very well be considered one of the most conventional or traditional tools in online marketing.

But it still is one of the most effective ways for any marketer to gain leads and prospects for their online businesses.

Like many tools out there, it's how you use them that matters.

Here are some tips which you can use to increase your e-mail marketing effectiveness.

Learn how to earn money through email marketing by checking out this amazing offer here:

The Email Lead Machine: Your 7-Day Blueprint For An Automated Email Marketing Machine That Sells

1. Increasing Open Rates 

Want to boost your open rates? Well, give them a reason to do so.

By stating the benefit that they can obtain from reading your message, you can increase your open rates as much as 50%!

Take this for example, "Free Shipping for Purchases above $15 (Before The Month's End ONLY!)" or "FREE Coupon Worth $$$ Inside"

Remember, your e-mail subject lines should always be related to your content.

It could even be more effective if you can insert something that creates some sense of importance and urgency.


2. Limiting Typefaces

Unless you're marketing for a design company, keep the number of different typefaces that you use during your email marketing to a small number.

The ideal number would be 2 and at maximum 3.

Nothing more.

This is because using too many typefaces can make your content look like clutter and it will be harder to point out to your readers which part of your

content should they be paying more attention to.


3. Visible Call-To-Action

Your readers can't respond to your call to action if they can't see it in the first place.

If you place your call-to-action below the fold, let me tell you now that more than 60% of your readers will never see it.

(If you content fails to catch their attention all the way through, they will never scroll all the way to the bottom).

The best is to put a call-to-action early in the e-mail and somewhere above the fold. It's also good if you and repeat it at least 3 times in the e-mail.

So the top, middle, and finally the bottom would be the sweet spots to place your Call-To-Action.


4. Pixel Perfect

If your e-mails width is 700 pixels or more, than chances are your readers are going to have to use the horizontal scroll bar to read on what's not appearing on screen.

It's not a good idea if they have to scroll horizontally just to read your message. It makes your message that much harder to read.

Because they have to scroll back to the left after done reading the end of the sentence which is on the far right.

You'll quickly lose your viewers interest that way. And imagine receiving these kinds of e-mails again and again. Eventually they won't even bother to read it anymore since it requires such effort.

So the best way is to limit your email's width to around 550-650 pixels.

Let the only scrolling going on be the vertical one.


5. Include Your Company/Business Logo

According to studies which involves eye-tracking, readers tend to scan the upper left-hand side of the e-mails they are reading for logos.

So, it's time to put your logo in that area and this is

a good excuse to come up with one if your logo doesn't have one yet.


6. Auto-Responders For New Opt-Ins 

Sometimes, people in your list actually forget they actually opt-in into it.

Auto-Responders come in handy in these kinds of situations.

You can set them to send out e-mails to new people in your list informing and reminding them that they actually opted into your email list.

Your should also prepare an email for your auto-responder to send out valuable content or bonus material or download as a form of thanks and reward be give to those who opted in.


7. Maintaining The Theme

Your landing page (or the page which they opted in) should have its similar theme, feel, and look reflected in the e-mail you send out.

That way, your readers can immediately recognize the email they received.

Plus, it will feel familiar to them. Which is a good thing.

People will be less skeptical and more trusting if they encounter something more familiar to them.


8. Testing It Out

Try sending your email(s) to some of your friends or associates and ask them for their honest opinion on what do they think of it.

Does it reach out to them? Can they relate? Are they able to quickly and easily identify the intended call-to-action?

Bases on their opinions you can further tweak your email to be more effective before sending it out to the masses.

Also it's important to employ the use of tracking tools to track which of your e-mails and also landing pages are performing better.

Learn how to earn money through email marketing by checking out this amazing offer here:

The Email Lead Machine: Your 7-Day Blueprint For An Automated Email Marketing Machine That Sells

Cheers,

Allen Kristiyono